
From contact list to predictive partner....
This handbook provides a comprehensive guide to understanding and implementing Customer Relationship Management (CRM) systems with Integrated Artificial Intelligence (AI) capabilities. It is designed for business professionals, technology leaders, and anyone seeking to leverage the power of AI to enhance their CRM strategy
Key Topics Covered :
- Understanding CRM and AI
- The Business Case for AI in CRM
- Practical Use Cases for Every Department
- Implementation: Vision to Execution
- Overcoming Common Implementation Challenges
- Future Trends in AI-Powered CRM

Is Your Business Actually Ready for AI?
Artificial Intelligence is no longer a “nice to have.”
But here’s the uncomfortable truth: most companies rush into AI long before they’re ready for it.
The result? Wasted budgets, stalled pilots, frustrated teams, and zero ROI.
In this video, I break down a practical AI Readiness Assessment framework designed for business leaders who want clarity before they invest—not after things go wrong.This isn’t a tool demo.It’s not AI hype.And it’s definitely not another “AI will change everything” talk.
👉 Watch the video to assess your AI readiness before AI assesses you.


Stop managing data and start building intelligence. This book shows you exactly how to implement AI to get real-world results. Clear, supporting illustrations (detailed below) are used throughout the text to help you quickly understand all the key topics and concepts






For over 28 years, I've dedicated my career to building, scaling, and optimizing business processes across diverse domains. My passion lies in crafting highly customized CRM solutions from the ground up, designed not just to track data, but to genuinely fuel business growth and maximize your Return on Ad Spend (ROAS).
My hands-on experience in solving real-world challenges by establishing robust systems forms the bedrock of my approach. Now, building on this foundation and extensive new research, I've distilled my insights into this handbook, specifically focused on integrating AI with CRM. My goal is to empower fellow business owners, decision-makers, and AI enthusiasts like you to strategically adapt AI, enhance efficiency, and future-proof your customer relationships.
To learn more about my complete professional journey and read commendations from top industry professionals, please visit my
https://www.linkedin.com/in/guru-prasad-ss/
This book cuts through the AI hype, offering actionable strategies to truly transform your CRM. It's a must-read for anyone serious about intelligent business growth.

Adiant, Singapore
Finally, a guide that speaks to business leaders, not just data scientists! This book demystifies complex AI concepts and presents a clear, actionable roadmap for any non-tech owner


Sr. Diabetologist, Bangalore
This book's strategies were a game-changer for our services. We now proactively track patients history, anticipate their needs, and provide a level of personalized care that truly strengthens our relationships


Builder, Bangalore
Implementing the AI-driven marketing concepts from this handbook revolutionized how I launch new products. I can now easily identify and target the perfect audience, which has directly translated into measurable business growth

